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Chrome: Apple Looks Better All The Time
I should be biting my tongue, but the pain exploding in my brain by thinking this prevents me from doing anything further to my anatomy. As one who escaped IBM’s totalitarian regime of the 1980′s (run...
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E-Billing Expose – Part One
Designed correctly, E-Bills are a great use for the web, allowing insurance companies to communicate critical financial and census data to their customers in a controlled fashion while increasing...
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Is Your Web Analytics Program on Solid Footing?
Web analytics can provide a company with insight into how well its web assets are doing to increase the company’s revenue, and to provide data to make business decisions regarding web strategy, web...
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Understanding Multichannel Analytics
While web analytics can give you a pretty accurate picture of how well online buyers respond to online marketing activities, it fails to tell you anything about how your online marketing affects...
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Is Your Web Analytics Program on Solid Footing? (Part 2)
In Part 1 of this topic, I covered four of the top ten fundamentals in building a strong web analytics platform. In this post, I will discuss the remaining six pillars. 5. Develop Actionable Campaign...
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10 Actionable Web Metrics You Can Use – Part 2
In Part 1 of this post, I discussed 5 percentage-based metrics that can provide actionable insight. In Part 2, I will go over 5 index-based metrics that can also provide insight to problems that may...
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Multi-Touch Attribution Campaign Tracking with WebTrends
This article is a follow-up to the webinar All web analytics platforms have some way of tracking marketing campaign performance usually out-of-the-box or with a little bit of set up. Generally they all...
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Adobe, IBM, WebTrends, and comScore named leaders in Web Analytics
Independent research firm Forrester recently released their annual “Forrester Wave: Web Analytics, Q4 2011” report naming Adobe, IBM, comScore, and WebTrends as the current leaders of the web analytics...
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Time to Remodel the Kitchen?
Although determining full and realistic corporate valuation is a task I’ll leave to people of sterner stuff than I (since Facebook went public, not many could begin to speculate on the bigger picture...
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Technical How-to: Redirecting SSLv3 Users to a POODLE warning page using...
The Padding Oracle On Downgraded Legacy Encryption (POODLE) vulnerability has been making headlines since September 2014. There are a few options for mitigating the risk, but our infrastructure team...
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